I wanted to take a moment to shed some light on what we’ve noticed with market impacts and how we propose a strategic advancement that is the opposite of what your competition is most likely doing out of fear.
With the current impact from the Covid19 epidemic, I’m sure you are concerned about what lies ahead within the market, your business and for your family’s lifestyle.
You are also probably wondering what this means for your current marketing campaigns for bringing in new leads and sales into your business in the upcoming months?
Allow me to clarify.
What we have noticed with recent events that impact the market like this is, most of your competition will go into a “reactive mode” out of fear and panic and pull back their positioning.
This gives us a golden opportunity to strengthen your position in the market at a fraction of the cost and effort of what it would normally take within a highly competitive market.
If you invest in stock or real estate, you already know the most prudent investors strive to create opportunity and wealth during a time of market uncertainty or a crisis.
The wise investors succeed during this time because they know that most will sell out or let their emotions get in the way of their better judgment.
Therefore the experienced businessperson will seize this opportunity to create a better positioning stronghold into the market and create wealth more easily with long term benefits in mind.
‘’The key to investing is not assessing how much a market disrupt is going to affect society, or how much of it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage.” – Warren Buffett
Right now, we are at crossroads for business decisions for advancements or withdrawals.
We can either pull back with the rest of the competition or we can advance forward, away from the rest of the flock to capture and dominate the market.
If we do advance forward, which I recommend, we put ourselves in a better position to “widen our nets” to capture a greater market share. This is because your competition is now withdrawing in the market.
I understand that there’s talk of possible further community lockdowns or restrictions. If that does happen, God forbid, we will adapt your campaign to work for your business.
We understand that simply maintaining your current search positioning during these uncertain times will allow you to reap the benefits of an under saturated market and maximize targeted website traffic when the economic recovery happens.
So where do we go from here?
Please update me on your current business situation and if there’s anything happening in the business which would slow things from our end. Also know we are here to help you with whatever we can and are flexible with what you require from us moving forward.
To be clear, undoubtedly we are heading into unknown waters ahead with the Coronavirus and how that will affect the market. For both our businesses to work, we need to be proactive and assertive in these times of uncertainty. I strongly believe based on what I said previously, although this is a temporary crisis, this is also a great opportunity to enhance your positioning while your competitors are withdrawing – providing you with a unique opportunity to dominate the marketplace.
Together, we will get through this – not only surviving but thriving.
We remain dedicated to your success.