What is Inbound Marketing?

Inbound MarketingInbound marketing refers to marketing strategies that bring visitors in, rather than you having to go out to get the attention of a prospective client, customer or lead.

Inbound marketing earns the attention of consumers, makes your company stand out from the crowd, be easily found online and drives targeted traffic to your website by producing interesting, relevant content.

This is in direct contrast to outbound marketing, where marketers attempt to go “out” and find customers.

By aligning your online marketing strategy with your prospect’s interests, you’ll begin to organically attract laser targeted traffic that you can convert to a buyer, client, subscriber or lead.

How Does Inbound Marketing Work?

Consumers today are bombarded with millions of marketing messages every day.

Outbound marketing methods like interruptive ads, direct mail and cold calling simply don’t work any-more.

The reason is simple… Now there are all sorts of ways to block out messages you are trying to get in front of consumers and those individuals are more in control of what information they choose to receive.

Unlike traditional outbound marketing methods, like (billboards, print ads, radio, television, telemarketing, etc.) that interrupts and tries to get in front of as many people as possible, wherever possible, inbound marketing is about attracting qualified consumers when they are actively searching for information and answers.

Today, In order to attract potential customers, marketers have to provide them with something they find of value and enjoy.

That’s where inbound marketing comes in.

It’s an approach to marketing, that attracts individuals to your product or service by creating quality content that consumers are actively searching for and converts them into lifelong customers.

Inbound marketing uses a variety of strategies including blogging, interactive video, social media, Search Engine Optimization and more.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers and prospects, you become the “expert in your field” and consumers become advocates for your brand.

Also we analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success.

Inbound marketing is more effective and creates more leads than outbound marketing. It also costs less than traditional marketing methods…about 60% less. This means you spend less, but get more results!

If you’d like to put inbound marketing to work for you…We have an expert team of inbound marketers with real-world marketing experience help you increase leads, customers and revenue. We makes sure that you’re not only growing your website’s traffic, but also getting the right kind of traffic.

Get in touch with us to find out exactly what we can do for you.

What Our Clients Say

  • “Since FrontPage Interactive designed, developed, launched and began marketing our new website, our phone has not stopped ringing! The new website ranks very well on Google for all of our targeted keywords and is now the primary source of new business leads for our company.

    It has been a pleasure working with Al and the FrontPage team. Not only are they “always there when you need them”…they have successfully turned our website into a lead generating machine!”

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    Dr. A. G.
    Lake Forest, IL
  • “We initially got in touch with FrontPage Interactive to help build our new website for our multi-office dental practice because they came well recommended from another business associate and they are a well-respected Chicago-area business.

    During our meeting with Al, he explained the importance of proper web development and search engine marketing for local businesses like ours. After our meeting we were very excited about the project and decided to invest in a new website along with organic search engine optimization, inbound marketing and local search marketing.

    Since we started working with FrontPage Interactive we have experienced substantial growth in new patient inquiries and we couldn’t be happier!”

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    Dr. G. K.
    Lake County, IL
  • “Two years ago we were becoming disillusioned with FindLaw in its management of our website. FindLaw developed our website, but did very little in subsequent years to keep our website current and to ensure that the website reached as many prospective clients as possible. Two years ago, we were lucky enough to receive a recommendation from a friend in a downtown firm to contact FrontPage Interactive. She told us that they had developed their website and how they were constantly working to keep their site updated and relevant with the changing laws and times. Their firm receives an amazing number of contacts from the public.

    We contacted Al and met with him to discuss what our needs and expectations were and what services his firm provides to their clients. FrontPage completely redeveloped and updated our website and constantly contacts us regarding new opportunities to improve our site and to increase our connections through organic search engine optimization and social media, something FindLaw never suggested. Our prospective client contacts have increased significantly. Our firm is very grateful to Al and FrontPage for their hard work in support of our needs.”

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    Brian H.
    Barrington, IL
  • “My company, Lakeland Plastics, had used Google Pay-Per-Click for our internet marketing effort for years. We saw very minimal traffic at a very high cost. We engaged FrontPage Interactive to design our new website and work on our SEO program and the results have been nothing short of astounding. None of our key word search phrases were ranked organically when we started with FPI, and after a year we are coming up on page 1 for almost all of our targeted keywords and phrases. Our traffic has grown by leaps and bounds as has our business.

    I can’t recommend them highly enough, they are professional, thorough and they deliver results!”

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    Chris A.
    Mundelein, IL
  • “Al and his team at FrontPage Interactive helped me bring my businesses into the 21st century in terms of website design, SEO and understanding how important online exposure and search engine ranking is for my businesses.

    I view Al as a vital part of my management team. His expertise in matters of the Internet are second to none. In addition to this, Al is an excellent strategic thinker who had helped me both shape and execute growth strategies. He has designed and managed several of my business websites which have led to increases in my business revenue and enhanced my professional authority in the fields in which I work.

    I would encourage you have a dialogue with Al before selecting a partner to work with!”

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    Kurt K.
    Plymouth, MI
  • “Having started a new consulting company I understood that prospective clients would want to see my web site. I built one by myself only to hear from colleagues it looked unprofessional. Upon a recommendation from a good friend, I found Al at FrontPage Interactive. He was great to work with and completely guided me through the process. Now my site is bringing me business without having to even network.”

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    Abe R.
    Chicago, IL
  • “Having worked with Al and the FrontPage Interactive team for the past few years I can say unequivocally that their internet knowledge, development skill set and SEO expertise has dramatically improved my website traffic and client conversion ratio. They provided me will full website development, deployment and ongoing on-page and off-page optimization. They have been spot on with their work product and support efforts, I highly recommend Al and his team!”

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    Mitch A.
    Northbrook, IL
  • “I can not express how great Al at FrontPage Interactive is. He went above and beyond in providing an exquisite website for Black Diamond Charities, and is always willing to assist at any time when I am technologically challenged! I would recommend FrontPage Interactive in a heartbeat.”

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    Dawn B.
    Hinsdale, IL
  • “FrontPage Interactive is the best! They developed our new website and created a detailed online marketing plan to fit our budget. I recommend these guys 1000% –  they literally put our firm on the map and now our phone is ringing off the hook!”

    5-stars_100

     

    Alan H.
    Chicago, IL

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