You might be wondering – What’s so different about developing a website for a speaker, author, trainer or coach?
As a professional speaker, author or coach, your marketing, branding, messaging, target audience, reputation and lead generation strategy is not directed towards a company, it’s focused on you! You are the product…you are “selling yourself”…you are the brand!
Web development, branding and online marketing for speakers, authors and coaches takes a great deal of strategic planning and our goal is to give you the tools necessary to serve more clients and grow your businesses.
We strive to connect prospective clients with the industry resources they need – because we know it has the potential to make a dramatic difference in your bottom line.
The best speaker, author and coaching websites focus on a specific target audience, contain compelling content, include strong calls to action and eliminate distractions, like annoying graphics and unnecessary content. This is not to say that the best business website designs don’t look attractive, they absolutely do, but the emphasis should not be solely on design, but rather a combination of aesthetics, architecture, layout, quality content and other features and functionalities designed to convert visitors into customers.
Speakers, authors and coaches need a powerful web presence that addresses the questions and concerns of clients and prospects, while delivering valuable information in a way that instills confidence, presents you as the “expert in your field” and drives your visitors to take action.
Unlike many online “mega-providers” and “website factories”, we don’t believe in a “one size fits all” approach to website design which means we the take time to learn about your business. We get to know your history, capabilities, products and services provided types of clients you serve and, maybe most importantly, what your plans and aspirations are for future growth. It’s not until we understand the inner workings of your organization that we get to work building a website that is perfectly reflective of your business along with developing a strategic online marketing plan that will help you succeed online.