Organic Search Engine Optimization (SEO)

Effective strategies to improve your long term organic search engine ranking

Organic SEO Chicago_1Over 80% of your prospects go online to research a product or service before purchasing.

Will they find you or your competitors?

Your website’s primary purpose may be to sell products or services, generate qualified leads, develop brand awareness or to serve as a marketing or recruiting tool for your organization.

But let’s face it, regardless of your site’s primary goal; if people can’t find it easily on Google, Yahoo or any other major search engine, you are not maximizing its potential or effectiveness. If you’re looking for a better return on your Internet marketing investment, we can help.

FrontPage Interactive is an experienced, full service web development and digital marketing company located in the Chicago, IL area that serves clients nationwide.

Our strategic search engine optimization solutions can help you achieve the ROI you deserve, by

1. Improving your search engine rankings

“Internet search engines account for over 85% of all new visitors to a website.”

If your prospects can’t find your website, they can’t purchase your products or services. Make it easy for them by making your site ‘search engine friendly’ and optimize your website for the search engines.

2. Driving “targeted traffic” to your website

“It’s not about the number of visitors your site receives; it’s the number of targeted visitors.”

A million visitors to your website that have no interest in your product or service is an absolute waste of your time and effort.

However 10, 20 or even 100 targeted visitors that are truly interested in the products, services or information you have to offer on your website can be invaluable and a critical component to your success online.

FPI will make sure that you’re reaching your target audience by focusing on keyword phrases and strategies that will maximize your online exposure and drive targeted traffic to your business website.

3. Converting leads into dollars

“A visitor is just a visitor, unless you can convert them to a buyer, subscriber or lead.’

All websites have a “primary” purpose; whether it’s providing information, gathering information, attracting investors, delivering your brand message, soliciting donations, obtaining subscriptions, generating qualified sales leads or actually selling your products or services online.

Whatever your website’s purpose is, once you’ve attracted a ‘targeted’ visitor, you will want to do everything that you can to drive them to take action. After all, isn’t that why you have a website?

Search Engine Optimization can enhance your online exposure, drive targeted traffic and generate qualified leads. Some of the strategies that we employ include:

    • Competitive Analysis – marketing a business online can be a challenges process, especially in a highly competitive marketplace or business vertical. We will first analyze your business, then review your competitors to determine what works, what doesn’t and what we need to do to help you rank about your competition
    • Keyword and Key Phrase Strategy – In order for your Organic SEO campaign to be effective, you will want to target the most valuable keywords and phrases that will drive targeted visitors to your website. Remember “It’s not about the number of visitors your site receives; it’s the number of targeted visitors.”
    • Planning and Implementation – Organic SEO is a long term process, not a one-time task. If someone tells you that they can provide you with “overnight results”, you can be sure the results won’t last. We employ proven methods and strategies while systematically optimizing your site pages, the content and meta data that will have a big impact on your long term search engine ranking.
    • Content Development & Optimization – Regular updates to your site with unique, relevant content can have a dramatic effect on the “authority” your website pages receive. This authority can significantly influence your search engine performance.
    • On-Page Strategies
    • Off Page Strategies
    • Local Search Engine Optimization – Looking for better organic placement for keywords and phrases that are geographically targeted to the areas where you provide your products or services? Our local Search Engine Optimization Strategies specifically target users in your geographic service area. Local SEO strategies combined with a Full Service SEO campaign will make sure that your website is attracting prospects that are most valuable to your business.
    • Video Marketing – Using video as a marketing tool can be very powerful – but only if it is done right, used correctly and properly optimized for search. We have the experience, knowledge and necessary tools to create unique, quality marketing videos that will make your product or service stand out from the crowd.
    • Web Analytics – You can’t measure what you don’t track and you can’t optimize what you don’t measure. Marketing “by the seat of your pants” is not something that we do. We leave nothing to chance, especially when it comes to the online success of a client. Using web analytics is a critical component to any online marketing campaign. It provides the necessary information that allows you to better understand your website visitors, where they come from, what they are interested in and what needs to be done to maximize user engagement.

Let us show you how our strategic search engine optimization and marketing strategies can help you achieve your online marketing objectives!

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