Responsive Website Design Agency Chicago

What is Responsive Website Design?

Responsive Web Design is an approach whereby a web developer creates a web page or website that “responds to” or re-sizes itself depending on the type of device it is being viewed on. That could be an over sized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, or a 4-inch smartphone screen.

In other words, with a responsive website design, you don’t have to have worry about having different websites for various devices or making sure that your site displays and functions properly on a mobile device.

What Does a Responsive Website Look Like?

Responsive Web design has become one of the hottest trends in web development. This is due in part to the growth of smartphone usage and other internet-ready mobile devices. More people are using smaller devices to view Web pages than ever before and if you are looking to maximize your online brand interaction, you should consider a responsive website for your organization.

The purpose of responsive design is to have one website with unique elements that respond differently when viewed on devices of different sizes.

But there are some other really important reasons why you should make the switch to responsive design for your website.

  • Mobile Usage is Increasing – In 2014 mobile browsing surpassed desktop browsing for the first time in history
  • Recommended by Google – Google claims that it prefers responsive web design as the recommended mobile configuration, you better take that as a serious hint
  • Better User Experience – Responsive website design gives users a better experience. No more fooling around with scrolling, zooming or shrinking.
  • Can Increase Lead Conversion – By making your website display properly on all devices, prospective client are more likely to reamin on your site and engage with your brand.
  • Easier to Manage – Desktop, Tablet or Mobile – One Site for All Users
  • Stay Ahead of Your Competition – Chances are that you competitors aren’t making use of responsive designs. This is your change to stay ahead of the curve.

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