The more negative remarks, comments, and mentions you get on the Internet, the worse your reputation becomes. This is an important correlation, since your reputation is one of the factors new customers look at when deciding where to take their business. Although you cannot “physically” change any content about your company online (unless you posted…
DetailsSEO for Franchisee Businesses – What is the Best Strategy for Local Search? Most franchise organizations fail miserably at local SEO – read the reason why.
DetailsIf you want to thrive on social media, then you really need to take advantage of the nature of the platform. Social media platforms offer us a huge amount of potential because they allow us to tap into real social networks and connections that exist in the real world.
DetailsGoogle Analytics can be your best friend if you’re trying to get detailed statistics about your website’s traffic numbers and traffic sources. In fact, it’s the most popular analytics tool online. The basic service is free, but there is a fee for the premium version. For a majority of users, the basic version should be…
DetailsThese days, there are so many ways to market one’s brand. The internet itself is a vastly growing community, and in recent years, Instagram has proven to be one of the most reliable apps that could be used for marketing. If you’re thinking of using Instagram to help you put the word out about your…
Details“Oh No… My business just got a scathing review on Google+ Local. Now everyone who does an internet search on my company will see this awful review. My business is ruined!” Many businesses go on a tirade such as this once they discover negative content about their companies online. However, if this ever happens to…
DetailsIn business, the marketing “game plan” is always one of the critical keys to long-term success. When developing your game plan and marketing strategy for Facebook , don’t overlook these 5 important steps: 1.) When setting up a business page on Facebook, it is important to have a clear mission and vision. A lot of brands’ success stories came from these two objectives.…
DetailsGoogle My Business is Google’s new platform for creating, managing, and monitoring business listings. It is a good first step for companies that are just getting started on the web; but it has also become the main, one-stop-shop dashboard for businesses that previously used Google+ Local and Google Places for Business. If your brand claimed…
DetailsEmail marketing is an effective form of online marketing, but there are secrets to doing it right. Creating an email message to use in an email marketing campaign is not very hard, but convincing people to open email marketing messages is, because online scammers also use email to spread their junk mail around the internet.…
DetailsEstablishing Good Communication with Social Media Followers When it comes to social media marketing, establishing good communication between you and your followers is pertinent in driving your business forward in today’s competitive market. Depending on the type of business you run, there are different methods you can use to start conversations that will ultimately generate new…
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