Facebook Marketing: 7 Steps to S.U.C.C.E.S.S.
When dealing with a fast paced environment such as social media, not all businesses fare well. Some may enjoy an exceptionally high growth at first, and end up slipping off at a later date. How do you succeed in Facebook marketing? Read on to find out the recipe towards S.U.C.C.E.S.S.
SPONSORED STORIES
When it comes to Facebook marketing, a lot of people tend to give high regard to their friends’ recommendations. This means that you should invest more in sponsored stories, where the ad appears with a corresponding story. For instance, when promoting an event, a sponsored story would say, “Friend 1 and 10 others are going.” This would spark credibility in the eyes of the user.
UPDATES
If there’s something that is very essential in social media marketing, it’s the constant updates. Fresher contents would make your audience engage more, and will ignite frequent visits to your page. Keeping up with the recent trends is also a must to survive in the online world. Hence, you should always make sure to include updated posts on your page.
CURIOSITY
To further entice your audience on your posts, you can use a cliff hanger statement as your headline to spark curiosity. The posts will act like bait that will lead your customers to the desired page. You can also include interesting thumbnail images that will convey a message without giving out the entire story.
COMPETITION
Facebook marketing is all about competition, and to get ahead, you must know your equivalents. You can use the watch page feature of Facebook to consistently watch over certain pages. You can use this to learn more about customer feedback on which works and which does not.
ENGAGEMENT
The key to a healthy and fruitful Facebook page is to engage your customers well on your posts. By engaging them, this means that your page must be conducive to activities, and involves a lot of audience participation. You can add questions, or even start some promos to further invite more people to like your page. Moreover, the more active your page is, the better chance it would be to fare better in SEO. Search engines can easily find their way to pages that are frequently shared by people.
SCHEDULE
For a more efficient page management, it is ideal to take advantage of the scheduled post feature. This means you can write type, edit or upload any photo in advance, and post it at a later date. It can be editable and can be cancelled as you like. This is recommended especially when targeting certain day parts.
SUSTAIN
Once you have established a group of followers and a strong fan base, you need to maintain a certain level of growth rate, just like in any other business. You need to constantly invite more people, and extend your reach as much as possible.
With over a billion users, Facebook is indeed an excellent ground to promote and extend your network. By keeping in mind the steps to S.U.C.C.E.S.S., you can easily win over your competitors, increase your site traffic and more importantly, translate clicks into buyers, subscribers or leads.
Learn more about our DIY “Facebook Marketing 101” training program.
