“Would definitely go here again. The food was AMAZING!”
“I HIGHLY recommend (your business name here)!”
If you own a business, this is what you want to see showing up on review sites regarding your products and services. If you’re suffering from a negative reputation online, the best thing you can do to counteract that negativity is to start getting more positive reviews like those above.
The problem is that it can be hard to entice your happy customers to post things about you online. This is usually because they’re busy or just don’t think it’s important.
However, simply by asking, you can get more of your satisfied customers to go online and tell the world how they feel about your company.
Here are some tips to get you started on the path to more reviews:
The best thing you can do to get better reviews, is to help your customers along with the review process. For instance, you could give them some tips on actually submitting reviews for your company – such as which review sites to go to.
The easier you make it, the more likely they will take the opportunity to give your company a review. Don’t ask for too much information though as this could be a turn-off.
In fact, make sure you mention the fact that this will be a “simple, easy process that should only take a few minutes of their time.”
If there is any way you can collect customer reviews right at the point of sale, this is a powerful strategy as well. This way, your customers won’t have to wait until they get home to write a review for you.
Social media is another way to simplify get customer feedback. The Internet is quickly becoming a more social place; more time is spent on Facebook and Twitter everyday than any other combination of websites on the Internet. Facebook has over 1 billion users; this means that social media should be one of your highest marketing priorities.
If you have a poor reputation, whether through reviews, comments, or on social media; social networking can be an effective way to start getting more positive mentions.
Put social buttons all around your site and any other content you publish online – this makes it extremely easy for your customers to go to your social media profiles and say something nice. It also makes it easy for them to share your company with their social network connections.