Every serious digital marketing strategy has an end goal in mind; decide on yours and make sure every action taken is contributing to that goal.
Use digital methods that PULL in customers, such as quality content, SEO, and videos, which are more cost-effective than PUSH methods.
The beauty of digital marketing is that it is very easy to track results unlike traditional forms of marketing; so don’t make assumptions – use all of the available tools and platforms to get real data.
Tie all of your digital marketing and offline marketing strategies together to create an extremely powerful blend that will help each of them perform better.
Have no idea what your competition is doing online? This is a major mistake. Always pay attention to your competitors (it’s OK) and use your research to create a better overall strategy and digital advantage.