In a very competitive platform such as Facebook, many businesses and brands end up doing creative things just to win over their target market share. This vast social media site is all about competition, and to win over others, here are some this to consider in Facebook marketing:
Description, Thumbnail and Headline
If you’re going to use sponsored ads, maximize your chance to promote your brand. This can be done in many ways. First, you need to give your viewers an idea, in a concise way, through the Meta description. This is the short description that would appear next to your ad. Also, choosing the right thumbnail on your post is highly essential. When Facebook users browse through the site, they barely even notice the ads, unless the photo is highly striking, and would eventually catch their interest. More importantly, the ad title should be short, yet, appealing. You can try mixing up teaser style that would spark curiosity, or a full headline that would compel the reader to click.
Checking out other pages
To succeed in Facebook marketing, you need to follow other pages. This might seem like an odd tip, but by following and getting a benchmark from other similar pages, you can have an idea on the trends customer feedback and insights from their end. Moreover, you can also check the average likes and number of followers they have. This can be a good start on assessing your room for improvement.
Try not to post anything during the peak hours. Yes, you might be thinking that the most strategic time to post is when a lot of people are online. However, it is also during these times that the people’s new feed gets bombarded with stories, posts and links. By posting during non-peak hours, the tendency is that people would be seeing your post upon checking their feeds. This can be before 8am or after 6pm.
Creativity is key
Be creative on your posts. Again, following the trend is an important aspect in this part. Most people nowadays, share and repost photos that are exceptionally funny, motivating and provides insights. These photos come in forms of doodle photos, captioned photos or simply text photos. The trick here is to incorporate your brand well to the gist of every post.
If you want to improve on your customer interaction, you need to ask some pools or survey to your followers. This is an easy way to increase likes, and improve engagement and also to hear out their ideas. It is ideal to ask questions that are open-ended, and are likely to stir up meaningful conversations among users. This might even invite more people to join the discussion, and like your page.
Digital Customer Care
Show that you care. Facebook is a very good platform to show how much you value customer insights, so you need to take advantage of this opportunity. Customers are more likely to trust a brand that could be easily reached through social media. You can do this by replying to comments, and showing that you immediately address issues and concerns raised by page followers.