In our last post, we talked about proper rules of engagement on social media. Today, we are going to talk about getting friendly with your consumers for better social media marketing results.
No other medium offers more options, possibilities and freedoms than social media marketing. Your customization choices are limited only by the technology of the time, and you should always try to keep ahead of the curve and your competitors.
That’s why today we are going to talk about how to build a unique marketing plan that helps you stand out from your competition and create a solid brand presence in your marketplace.
Link your blog to Facebook for marketing success. Make it simple for fans of your blog to share posts with their friends. Include a share button at the top or bottom of your posts. This will bring interest and traffic to your blog without additional work.
Link your blog to email. In some circles, this may be considered old hat, but there is still plenty of market to be tapped via email. You can simply add a ‘subscribe via email’ link to your page that will allow fans to get on your mailing list.
Get more people subscribing to your blog. Add buttons that will allow people to interact with your site by being updated of your new posts. People like to share things they appreciate and find to valuable or interesting with all of their contacts.
Sharing content across social media sites is a great way to promote your product and service and also allows you to gather important information about customer preferences. This is what makes social media marketing an especially appealing way to enhance your business. Don’t pass up the opportunity to connect with potential buyers that Facebook, Twitter and the other social media sites.
Research your competitors’ social media marketing methods. This can be a great way to see what kind of methods work well, and you can also get ideas about what you don’t want to do. Don’t imitate them; use what you learn to put your own unique twist on social media marketing.
Write the kind of content that can be shared. Learn to write in an engaging way that makes people want to share your writing with their friends and contacts. This is the most important thing you can do with social media. If you want to reach more people, you need to be worthy of it; outstanding content is crucial.
It is important that the consumers spot your differences from older competition, or they will often go with the more established name. You can stand out from the rest by putting your own personal touches on the tips and techniques listed in the paragraphs above. If you follow these tips and your product supports your claims, it will help build a company you can be proud of.
Make sure you look for our next post where we will be talking about how to incorporate search engine optimization (SEO) techniques into your social media marketing campaigns for better visibility and results.