You are probably aware that email marketing is not only a lucrative business but a venture that is marred with its ups and downs. Statistics show that there are approximately 2.5billion email users all over the world. Marketers with apt business skills know that this presents both a challenge and an opportunity. The challenge is…
DetailsGoogle AdWords is an advertising platform that positions ad copy at the top, bottom, or next to, the organic search results for a given search engine query. The placement and choice of the ads is dependent in part on a proprietary calculation of the relevance of the search string to the ad copy. Running a…
DetailsNegative customer reviews are the best thing that’s ever happened to your company. You might be saying to yourself: “What are you talking about? Negative customer reviews are terrible! They drive customers away, and they can often be disparaging of all the hard work I’ve put into my business.” All those things are true: Negative…
DetailsIf you want to be heard online then you also need to be trusted and you need to look professional. Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and then just ignore them. After all, we’re bombarded with messages all the time and a lot of them are low quality from dodgy sources. Why would we wake up and pay attention to one over another?
DetailsGoogle Search Console, formerly known as Google Webmaster Tools, is a free service offered by Google for website owners. Website owners can add their sites to this platform to get regular updates on important information such as indexing status, search queries, and search appearance. There are also tips included inside the interface on how to…
DetailsIn an increasingly fast-paced and liberated world, many rules of etiquette are being forgotten and discarded. The 21st century simply does away with a lot of the formalities that used to be de rigeur in much earlier times. Still, there are some rules of basic courtesy that apply today. Even social media platforms like Instagram…
Details“Would definitely go here again. The food was AMAZING!” “I HIGHLY recommend (your business name here)!” If you own a business, this is what you want to see showing up on review sites regarding your products and services. If you’re suffering from a negative reputation online, the best thing you can do to counteract that…
DetailsFacebook Marketing: 7 Steps to S.U.C.C.E.S.S. When dealing with a fast paced environment such as social media, not all businesses fare well. Some may enjoy an exceptionally high growth at first, and end up slipping off at a later date. How do you succeed in Facebook marketing? Read on to find out the recipe towards…
DetailsAre there times when you wish you could be alerted about new content posted on the web about your business or industry? Wish no more – Google Alerts can help you do all of that and more. Once you set it up, Google Alerts will send email notifications directly to your inbox whenever new web…
DetailsThe best way to effectively carry out an email marketing campaign without “spamming” is to follow some tried and true simple rules.
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