The best way to effectively carry out an email marketing campaign without “spamming” is to follow some tried and true simple rules. Email marketing is a very popular practice and strategy that can be used to advertise your business to prospective customers and clients. Apart from using email for marketing, you can also use it to engage customers by making your emails as personal as you can. If you use this strategy correctly, you will develop a good relationship with your customers and get their attention while earning their trust. In this post we have outlined a few ways you can effectively use email marketing without becoming a spammer.
Send Emails to people who know you and your products.
Sending email messages to people who know you and your products is the first effective way to market effectively without becoming a spammer. Individuals that know your company and are aware of the reason they decided to join your email list will not view your email as spam. Therefore it is vital to only include people who are familiar with your products and services, because other recipients who are not familiar with your brand may perceive your message as spam and delete it, which is a waste of your time and resources.
Avoid overwhelming your customers with too many marketing Emails.
Sending out tons of marketing emails to your customers and prospects can become overwhelming, so it’s best to focus your campaigns on one singular topic, message or offer. The topic should be followed by a short message (copy) which will inform and entice your customers to take action (call, click or email). Stay away from complex, mutli-offer emails that tend to frustrate and overwhelm the recipient with too much information.
Do not bug your customers with “BUY NOW!” Emails.
Your email subscribers are already aware that you want to inform them about their products, special offers or service enhancements, so you need to be aware that the last thing they want to receive is a barrage of annoying “Buy Now” messages. Instead, try to provide value for your prospects and clients by building trust and nurture the your relationship with them by present your brand in a professional manner. This strategy has proven to be one of the best ways to effectively use email to market a product or service.
Avoid sending email marketing messages during holidays.
During holidays, many people are busy spending time with their families and loved ones and might not get the chance to go through the email messages sent to them. The exception to this rule would be special offers and sales for events such as Black Friday.
Do not use too many images in your emails.
Many email clients automatically block graphical content people as a security measure. Sending emails that are “image heavy” may limit the open rate and click thru rate for your campaign.Aside from the fact that excessive use of images may reduce viewer engagement, using too many images in your email marketing campaigns can trigger junk mail filters, resulting in deliverability issues and preventing your messages from ever been seen.
Give your customers the choice of accepting a certain number of mails they would like to receive.
This is another effective way one can use to market effectively without becoming spam because giving your customers more choices will allow them to decide how much information they would like to receive and how often they would like to receive it. By allow your subscribers to choose the delivery frequency of emails, you can be sure that your prospects will be more receptive to your messages, resulting in better consumer engagement.