The Forgotten Power of Online Communities

Back in the early days of the internet, forums and ‘message boards’ were all the rage. These were pages on websites where people could log in and post messages relating to the subject of the site and this way they could discuss their favorite topics, get advice and maybe even make friends.

The potential for marketing here was obvious too – find the right forum and you’ve basically found a spot where all of your potential audience are hanging out in one place!

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Common Email Marketing Mistakes

Email marketing is one of the best marketing channels that you can use in your online marketing strategy. One of the biggest misunderstandings is that we assume because we are accessing email all day long (from our desktops, laptops, smartphones, and tablets) this makes us professional email marketers.

All marketers make mistakes from time to time, the question is… are you a victim of any of these common mistakes in email marketing?

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How to Make Your Posts Interesting

There’s one big problem with a huge amount of the content on the web right now…it’s not very interesting. Unfortunately, a huge proportion of the social media posts, blog posts, articles and even videos that are on the web are simply boring. They tell us generic things we already know, they do it in a style that’s not engaging and they have dull, descriptive titles.

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