In our last post, we discussed the importance of incorporating SEO techniques into your social media campaigns for better results. In this issue, we are going to talk about the importance of consistency in your social media marketing campaigns.
Engaging in some type of social media marketing is fast becoming an absolute necessity for any business that wants to connect with more consumers online. Even small local businesses can achieve substantial results by building a solid presence on the major social networks.
However when it comes to using social media marketing successfully you must be creative. The same sales material, offers, and content that you use in your more traditional marketing campaigns don’t work as effectively on social networks. In fact it may even end up unknown carding your campaign.
When it comes to marketing on social media channels, it’s important to keep things fresh, relevant and interesting, so you can be sure you keep your fans and followers coming back for more.
Many companies assume that social media has matured and think they only need presence on Facebook, Twitter and YouTube to cover their bases. Savvy social media marketers remember that MySpace is still out there. Use it plus incorporate other platforms like LinkedIn, SlideShare and Google My Business to expose yourself where other players are not.
Respond with care to tweets that contain rude or hateful messages. Everything you tweet is a reflection of your business. It may be tempting to shoot back a sarcastic tweet but, that will harm you in the long run. Remain professional and calm when you respond. Remember, the whole world has access to what you tweet.
When deciding how to implement your social media marketing strategies, it is important to take into consideration the nature of your products and services. For example, if purchasing your products is something that most of your customers would prefer to keep private, then do not put Facebook-like buttons right next to the buy buttons! Eventually, someone will click it accidentally and then get angry at your business.
Make sure that your business’ social media content is fun, interactive, and interesting to read. People who engage in social media sites want to feel compelled to share information that they find. If they share your information, it is to your company’s advantage. This is a great way to find new customers and keep the old ones coming back for more.
Keep your Facebook posts regular and consistent. People will look for new content from you when they check in on their Facebook page. If they don’t see it regularly, they’re likely to forget about you very quickly and you can be sure your competitors who do will be getting the attention of consumers.
Run fun and interesting polls on your Facebook page. This is a great way to engage your audience and involve potential consumers. Facebook has an easy to use feature that can help you with creating polls, so take advantage of it. Polls don’t have to be about information directly related to your business. They can be fun, interesting, and involve current events. The point of the poll is to keep consumers interested.
As you can see from this article, while social media can seem intimidating for someone who hasn’t spent much time on it, it is really quite simple. As far as marketing goes, social media is actually something that is free and simple enough to do yourself without having to hire a professional.
Make sure you look for your next issue soon. We will be talking about how to reach more customers with social media marketing.
