If you want to make the maximum impact on the web, then it’s not enough to have a couple social media accounts and a blog. Rather, you need to make sure that there is a brand driving those social media accounts and behind that blog – something that ties all of your posts and all of your comments together under a single”umbrella” and something that people will feel is greater than the sum of its individual parts.
Using Social Media to Your Advantage The word “communication” has taken on a whole new meaning since the invention and astonishing growth of online social media websites and networks. We are now able to connect and stay connected to friends, family, and colleagues who are miles away as long as they have access to the…
Just about everyone is on social media these days. The various social media platforms available each have their unique way of letting your contacts know what you’re up to. Some allow you to share content, others get you to post your current status in the span of a few characters, and then there’s Instagram. What…
Facebook marketing has revolutionized the way digital marketing is done, in many ways possible. What used to be just banner ads on the internet can now be done in many forms, especially in this vast social media platform. Here are some of the types of Facebook ads you need to know: Creating a public page…
Your online image is NOT just your business website. There’s much more to it than that – See what Google says about online reputation:
“Your online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag or a reply to a public status update” – Google
As you may already know, Facebook is a social media network of hundreds of millions of users that log in daily.
People set up personal accounts to log in and network with other users, or “friends”.
Businesses and organizations can create a fan page where other Facebook users can “like” their business and become a fan.
Social Media and Search Engine Optimization The importance of social media and SEO. One of the keys to website marketing success is search engine optimization, or SEO. Obviously, as a business owner, you want your website to be listed among the top search results when people search for something related to your products or services.…
When you hear the word ‘brand’, you probably think of things like Apple, Microsoft, Virgin or Coca-Cola. These are some of the biggest brands in the world and we have pretty good ideas of what to expect from their products and services, of what their logos look like and of what their guiding principles are.…
Customer Retention Strategies Proven Methods to Retain Customers and Clients Customer Retention Strategies – Even if your business has an established customer base, the only way to continue to grow your business is by keeping your customers interested and happy. These happy customers, in turn, produce more customers by way of positive reviews and word of…
Changes to Google Plus and Local Search Results Trying to keep up with Google’s local search rules, features, and regulations is hard work. Just as you get used to one way of doing it, Google decides to shake it up a bit. A big change was introduced in late 2015, when the search engine giant…