Facebook Marketing: 7 Steps to S.U.C.C.E.S.S. When dealing with a fast paced environment such as social media, not all businesses fare well. Some may enjoy an exceptionally high growth at first, and end up slipping off at a later date. How do you succeed in Facebook marketing? Read on to find out the recipe towards…
Are there times when you wish you could be alerted about new content posted on the web about your business or industry? Wish no more – Google Alerts can help you do all of that and more. Once you set it up, Google Alerts will send email notifications directly to your inbox whenever new web…
The more negative remarks, comments, and mentions you get on the Internet, the worse your reputation becomes. This is an important correlation, since your reputation is one of the factors new customers look at when deciding where to take their business. Although you cannot “physically” change any content about your company online (unless you posted…
If you want to thrive on social media, then you really need to take advantage of the nature of the platform. Social media platforms offer us a huge amount of potential because they allow us to tap into real social networks and connections that exist in the real world.
These days, there are so many ways to market one’s brand. The internet itself is a vastly growing community, and in recent years, Instagram has proven to be one of the most reliable apps that could be used for marketing. If you’re thinking of using Instagram to help you put the word out about your…
“Oh No… My business just got a scathing review on Google+ Local. Now everyone who does an internet search on my company will see this awful review. My business is ruined!” Many businesses go on a tirade such as this once they discover negative content about their companies online. However, if this ever happens to…
In business, the marketing “game plan” is always one of the critical keys to long-term success. When developing your game plan and marketing strategy for Facebook , don’t overlook these 5 important steps: 1.) When setting up a business page on Facebook, it is important to have a clear mission and vision. A lot of brands’ success stories came from these two objectives.…
Google My Business is Google’s new platform for creating, managing, and monitoring business listings. It is a good first step for companies that are just getting started on the web; but it has also become the main, one-stop-shop dashboard for businesses that previously used Google+ Local and Google Places for Business. If your brand claimed…
Establishing Good Communication with Social Media Followers When it comes to social media marketing, establishing good communication between you and your followers is pertinent in driving your business forward in today’s competitive market. Depending on the type of business you run, there are different methods you can use to start conversations that will ultimately generate new…
If you want to make the maximum impact on the web, then it’s not enough to have a couple social media accounts and a blog. Rather, you need to make sure that there is a brand driving those social media accounts and behind that blog – something that ties all of your posts and all of your comments together under a single”umbrella” and something that people will feel is greater than the sum of its individual parts.