Google My Business is Google’s new platform for creating, managing, and monitoring business listings. It is a good first step for companies that are just getting started on the web; but it has also become the main, one-stop-shop dashboard for businesses that previously used Google+ Local and Google Places for Business. If your brand claimed…
Email marketing is an effective form of online marketing, but there are secrets to doing it right. Creating an email message to use in an email marketing campaign is not very hard, but convincing people to open email marketing messages is, because online scammers also use email to spread their junk mail around the internet.…
Online Marketing, Digital Marketing, Internet Marketing – Confused? Every business owner feels overwhelmed at some point in time; especially when it comes to Online Marketing. This emotion can result in a number of negative consequences that can hinder success. This post will provide valuable insight into why becoming overwhelmed can ruin your online marketing efforts if…
If you want to make the maximum impact on the web, then it’s not enough to have a couple social media accounts and a blog. Rather, you need to make sure that there is a brand driving those social media accounts and behind that blog – something that ties all of your posts and all of your comments together under a single”umbrella” and something that people will feel is greater than the sum of its individual parts.
Email marketing is a way to leverage the power of email to reach your customers and promote your business.
One of the best ways to keep in contact with your customers, and keep them up to date on all of your specials and company news is by sending out a newsletter!
A mobile-friendly website is a website that is designed to display properly on mobile devices, phones and tablets.
If you have ever accessed web pages from a smart phone or tablet, you may have noticed that some websites are difficult to navigate, visually unappealing, and take a ridiculous amount of time to load on your device, while on your desktop or laptop computer they work just fine.
The need for speed. Wordpress is the world’s number one content management system used to build and manage over 25% of all websites. And while Wordpress is an extremely powerful platform that is SEO “friendly”, some aspects of the platform can have detrimental effects on SEO. Website Speed Optimization – Making your website load faster is one of the best things you can do to improve its overall performance.
Your online image is NOT just your business website. There’s much more to it than that – See what Google says about online reputation:
“Your online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag or a reply to a public status update” – Google
Mobile Friendly Websites – One Site for Every User If your company website is not mobile friendly or responsive, more than likely, you’ve been missing out on potential customers. When mobile users try to access websites that are not mobile responsive, it’s a truly frustrating experience. Most of these searchers move on to your competitors’ websites…
As the owner of a small business, it is extremely important to keep in touch with your clients. Email marketing is a great way to maintain a good relation with your customers and to build your business. Consider the following tips for successful email marketing: 1. KEEP A VERY DETAILED AND SEGMENTED LIST: Maintaining a…