The Forgotten Power of Online Communities

Back in the early days of the internet, forums and ‘message boards’ were all the rage. These were pages on websites where people could log in and post messages relating to the subject of the site and this way they could discuss their favorite topics, get advice and maybe even make friends.

The potential for marketing here was obvious too – find the right forum and you’ve basically found a spot where all of your potential audience are hanging out in one place!

Common Email Marketing Mistakes

Email marketing is one of the best marketing channels that you can use in your online marketing strategy. One of the biggest misunderstandings is that we assume because we are accessing email all day long (from our desktops, laptops, smartphones, and tablets) this makes us professional email marketers.

All marketers make mistakes from time to time, the question is… are you a victim of any of these common mistakes in email marketing?

How to Look More Professional as a Brand

If you want to be heard online then you also need to be trusted and you need to look professional. Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and then just ignore them. After all, we’re bombarded with messages all the time and a lot of them are low quality from dodgy sources. Why would we wake up and pay attention to one over another?