Online Marketing, Digital Marketing, Internet Marketing – Confused? Every business owner feels overwhelmed at some point in time; especially when it comes to Online Marketing. This emotion can result in a number of negative consequences that can hinder success. This post will provide valuable insight into why becoming overwhelmed can ruin your online marketing efforts if…
If you want to make the maximum impact on the web, then it’s not enough to have a couple social media accounts and a blog. Rather, you need to make sure that there is a brand driving those social media accounts and behind that blog – something that ties all of your posts and all of your comments together under a single”umbrella” and something that people will feel is greater than the sum of its individual parts.
Email marketing is a way to leverage the power of email to reach your customers and promote your business.
One of the best ways to keep in contact with your customers, and keep them up to date on all of your specials and company news is by sending out a newsletter!
A mobile-friendly website is a website that is designed to display properly on mobile devices, phones and tablets.
If you have ever accessed web pages from a smart phone or tablet, you may have noticed that some websites are difficult to navigate, visually unappealing, and take a ridiculous amount of time to load on your device, while on your desktop or laptop computer they work just fine.
The need for speed. Wordpress is the world’s number one content management system used to build and manage over 25% of all websites. And while Wordpress is an extremely powerful platform that is SEO “friendly”, some aspects of the platform can have detrimental effects on SEO. Website Speed Optimization – Making your website load faster is one of the best things you can do to improve its overall performance.
Your online image is NOT just your business website. There’s much more to it than that – See what Google says about online reputation:
“Your online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag or a reply to a public status update” – Google
Mobile Friendly Websites – One Site for Every User If your company website is not mobile friendly or responsive, more than likely, you’ve been missing out on potential customers. When mobile users try to access websites that are not mobile responsive, it’s a truly frustrating experience. Most of these searchers move on to your competitors’ websites…
As the owner of a small business, it is extremely important to keep in touch with your clients. Email marketing is a great way to maintain a good relation with your customers and to build your business. Consider the following tips for successful email marketing: 1. KEEP A VERY DETAILED AND SEGMENTED LIST: Maintaining a…
If you’re not capturing leads on your website and blogs through an opt in email marketing form, you are leaving most of your profits behind. What most business owners and entrepreneurs don’t understand is that sales conversions are rarely immediate. With the right marketing, you are sure to attract some hot prospects who will act…
SEO stands for Search Engine Optimization, and it is a technique used to get your website recognized on search engines and maximize traffic to your site.
Search engines use several complicated algorithms to figure out which pages they will display in the results of a search.