If you want to be heard online then you also need to be trusted and you need to look professional. Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and then just ignore them. After all, we’re bombarded with messages all the time and a lot of them are low quality from dodgy sources. Why would we wake up and pay attention to one over another?
Google Search Console, formerly known as Google Webmaster Tools, is a free service offered by Google for website owners. Website owners can add their sites to this platform to get regular updates on important information such as indexing status, search queries, and search appearance. There are also tips included inside the interface on how to…
“Would definitely go here again. The food was AMAZING!” “I HIGHLY recommend (your business name here)!” If you own a business, this is what you want to see showing up on review sites regarding your products and services. If you’re suffering from a negative reputation online, the best thing you can do to counteract that…
Are there times when you wish you could be alerted about new content posted on the web about your business or industry? Wish no more – Google Alerts can help you do all of that and more. Once you set it up, Google Alerts will send email notifications directly to your inbox whenever new web…
The best way to effectively carry out an email marketing campaign without “spamming” is to follow some tried and true simple rules.
The more negative remarks, comments, and mentions you get on the Internet, the worse your reputation becomes. This is an important correlation, since your reputation is one of the factors new customers look at when deciding where to take their business. Although you cannot “physically” change any content about your company online (unless you posted…
SEO for Franchisee Businesses – What is the Best Strategy for Local Search? Most franchise organizations fail miserably at local SEO – read the reason why.
If you want to thrive on social media, then you really need to take advantage of the nature of the platform. Social media platforms offer us a huge amount of potential because they allow us to tap into real social networks and connections that exist in the real world.
Google Analytics can be your best friend if you’re trying to get detailed statistics about your website’s traffic numbers and traffic sources. In fact, it’s the most popular analytics tool online. The basic service is free, but there is a fee for the premium version. For a majority of users, the basic version should be…
Google My Business is Google’s new platform for creating, managing, and monitoring business listings. It is a good first step for companies that are just getting started on the web; but it has also become the main, one-stop-shop dashboard for businesses that previously used Google+ Local and Google Places for Business. If your brand claimed…