Email marketing is one of the best marketing channels that you can use in your online marketing strategy. One of the biggest misunderstandings is that we assume because we are accessing email all day long (from our desktops, laptops, smartphones, and tablets) this makes us professional email marketers.
All marketers make mistakes from time to time, the question is… are you a victim of any of these common mistakes in email marketing?
Video marketing is the strategy of using video to promote your business online. These videos can be daily blog posts, web commercials, or any other type of video you put on the internet that promotes your business!
Why is video marketing a great tool for business owners?
There’s one big problem with a huge amount of the content on the web right now…it’s not very interesting. Unfortunately, a huge proportion of the social media posts, blog posts, articles and even videos that are on the web are simply boring. They tell us generic things we already know, they do it in a style that’s not engaging and they have dull, descriptive titles.
You are probably aware that email marketing is not only a lucrative business but a venture that is marred with its ups and downs. Statistics show that there are approximately 2.5billion email users all over the world. Marketers with apt business skills know that this presents both a challenge and an opportunity. The challenge is…
Google AdWords is an advertising platform that positions ad copy at the top, bottom, or next to, the organic search results for a given search engine query. The placement and choice of the ads is dependent in part on a proprietary calculation of the relevance of the search string to the ad copy. Running a…
Negative customer reviews are the best thing that’s ever happened to your company. You might be saying to yourself: “What are you talking about? Negative customer reviews are terrible! They drive customers away, and they can often be disparaging of all the hard work I’ve put into my business.” All those things are true: Negative…
If you want to be heard online then you also need to be trusted and you need to look professional. Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and then just ignore them. After all, we’re bombarded with messages all the time and a lot of them are low quality from dodgy sources. Why would we wake up and pay attention to one over another?
Google Search Console, formerly known as Google Webmaster Tools, is a free service offered by Google for website owners. Website owners can add their sites to this platform to get regular updates on important information such as indexing status, search queries, and search appearance. There are also tips included inside the interface on how to…
“Would definitely go here again. The food was AMAZING!” “I HIGHLY recommend (your business name here)!” If you own a business, this is what you want to see showing up on review sites regarding your products and services. If you’re suffering from a negative reputation online, the best thing you can do to counteract that…
Are there times when you wish you could be alerted about new content posted on the web about your business or industry? Wish no more – Google Alerts can help you do all of that and more. Once you set it up, Google Alerts will send email notifications directly to your inbox whenever new web…