Website marketing has the ability to make or break your business. That might sound like a little exaggerated, but consider this; 1) 97% of consumers use the internet to search for products and services, this includes law firms, 2) A vast majority (over 70%) of prospective clients hire the first attorney they contact, and 3) More than 50% of all Internet searches have “local intent” (i.e. Divorce Lawyer Chicago vs. Divorce Lawyer)
Ensuring that your firm is found online in local search and contacted first is a key component to growing market share, enhancing profitability and optimizing lead generation.
This might all sound like a bunch of marketing mumbo-jumbo, but know this, if you aren’t effectively marketing your law firm online and your website can’t be found, you’re leaving money on the table – and lots of it.
REAL LAW FIRM WEBSITE MARKETING WITH REAL RESULTS
At FrontPage Interactive, many of our legal clients come from word of mouth referrals. Since we don’t really advertise, and we only accept a handful of select clients annually, the service level that our clients receive is second to none.
Initially, many clients contact us to either design a new website or help market their law firms online. Somehow, they feel that the two are mutually exclusive from one another. For example, they will consider building a new website, but, at the same time, they’re not at all thinking about how that new website will generate traffic and leads. What seems to consistently be misunderstood is the fact that you really can’t separate Web Design from Web Marketing and expect to be successful online. Each needs to be built with the other in mind and work in sync to achieve your marketing goals. It doesn’t do much good to generate a bunch of traffic to a website if the messaging fails to convert the prospects into clients.
By first creating an impressive online image and then generating traffic and leads through proven marketing strategies, we not only help you increase revenues, but we also build substantial long term brand loyalty.
Are you ready to change the way you market your law firm? Contact FrontPage Interactive today. We have a solution to dramatically enhance your online exposure and help you generate more new client leads from the internet.
Organic Search Engine Optimization
Your website’s primary purpose may be to sell products or services, generate qualified leads and develop brand awareness or to serve as a marketing or recruiting tool for your organization.
But let’s face it, regardless of your site’s primary goal; if people can’t find it easily on Google, Yahoo or any other major search engine, you are not maximizing its potential or effectiveness.
If you’re looking for a better return on your Internet marketing investment, we can help.
Local Search Engine Optimization
The importance of Local SEO has grown significantly over the last several years with the sharp rise of internet connected smartphone usage. Local SEO focuses on providing search results that are relevant to Internet users based on their specific geographic location. If you search for ‘best divorce lawyer’ on on your desktop or tablet PC right now, Google would provide you with results that the most relevant and are geographically close to where you are located.
What is Inbound Marketing?
Inbound marketing refers to marketing strategies that bring visitors in, rather than you having to go out to get the attention of a prospective client, customer or lead.
Inbound marketing earns the attention of consumers, makes your company stand out from the crowd, be easily found online and drives targeted traffic to your website by producing interesting, relevant content.
This is in direct contrast to outbound marketing, where marketers attempt to go “out” and find customers.
Content Marketing & Syndication
Content marketing is a marketing technique that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news articles, press releases, blog posts, videos, white papers, e-books, infographics, case studies, photos and more.
Web Analytics and Tracking
Web analytics is the collection, analysis and reporting of web data for purposes of understanding website usage and optimizing digital marketing strategies.
Web analytics is not just a tool for measuring website traffic but can be used as a tool for consumer, business and market research, to assess, evaluate and improve the effectiveness of a website, marketing campaign or to better understand a website visitor’s behavior, interests and priorities.
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