Social Media and Search Engine Optimization The importance of social media and SEO. One of the keys to website marketing success is search engine optimization, or SEO. Obviously, as a business owner, you want your website to be listed among the top search results when people search for something related to your products or services.…
SEO stands for Search Engine Optimization, and it is a technique used to get your website recognized on search engines and maximize traffic to your site.
Search engines use several complicated algorithms to figure out which pages they will display in the results of a search.
When you hear the word ‘brand’, you probably think of things like Apple, Microsoft, Virgin or Coca-Cola. These are some of the biggest brands in the world and we have pretty good ideas of what to expect from their products and services, of what their logos look like and of what their guiding principles are.…
Business Citations and Directory Profiles Usually when you hear that you have received a “citation” it is a bad thing, but in the world of online marketing, the opposite is true. If you own a business and you have heard of or read about citations, you may have been confused about exactly what they are.…
Creating & Maintaining Great Website Content A website is made up of three essential components: URL/Hosting, graphics/design, and written content. Many website creators are preoccupied with aesthetics and have a keen eye for design, but not nearly as much concern and dedication is invested in the content. While design is quite important, as it sets the…
Customer Retention Strategies Proven Methods to Retain Customers and Clients Customer Retention Strategies – Even if your business has an established customer base, the only way to continue to grow your business is by keeping your customers interested and happy. These happy customers, in turn, produce more customers by way of positive reviews and word of…
Understanding Digital Marketing Every business that wants to be successful in today’s marketplace must participate in digital marketing. We are living in a digital world. Operating in an analog frame of mind will do nothing for perpetuating further success. Stay up with your competition by learning how to ease your way into digital marketing so you…
If you’ve been looking into ways to market your business, you’ve likely discovered that video marketing is one of the best methods to consider. Simply look at the sheer amount of video content uploaded to sites such as YouTube every single day to see just how influential videos can be. For businesses, this opens up a…
Creating a Better Small Business Website When developing a new business website, quality content can be one of the most powerful marketing tools you can use. When written correctly, it has the power to draw in millions of new visitors, increase conversions, build up brand image and develop strong relationships with both new and existing customers.…
Changes to Google Plus and Local Search Results Trying to keep up with Google’s local search rules, features, and regulations is hard work. Just as you get used to one way of doing it, Google decides to shake it up a bit. A big change was introduced in late 2015, when the search engine giant…