Google My Business is Google’s new platform for creating, managing, and monitoring business listings. It is a good first step for companies that are just getting started on the web; but it has also become the main, one-stop-shop dashboard for businesses that previously used Google+ Local and Google Places for Business. If your brand claimed…
Email marketing is an effective form of online marketing, but there are secrets to doing it right. Creating an email message to use in an email marketing campaign is not very hard, but convincing people to open email marketing messages is, because online scammers also use email to spread their junk mail around the internet.…
Establishing Good Communication with Social Media Followers When it comes to social media marketing, establishing good communication between you and your followers is pertinent in driving your business forward in today’s competitive market. Depending on the type of business you run, there are different methods you can use to start conversations that will ultimately generate new…
Online Marketing, Digital Marketing, Internet Marketing – Confused? Every business owner feels overwhelmed at some point in time; especially when it comes to Online Marketing. This emotion can result in a number of negative consequences that can hinder success. This post will provide valuable insight into why becoming overwhelmed can ruin your online marketing efforts if…
If you want to make the maximum impact on the web, then it’s not enough to have a couple social media accounts and a blog. Rather, you need to make sure that there is a brand driving those social media accounts and behind that blog – something that ties all of your posts and all of your comments together under a single”umbrella” and something that people will feel is greater than the sum of its individual parts.
Email marketing is a way to leverage the power of email to reach your customers and promote your business.
One of the best ways to keep in contact with your customers, and keep them up to date on all of your specials and company news is by sending out a newsletter!
Using Social Media to Your Advantage The word “communication” has taken on a whole new meaning since the invention and astonishing growth of online social media websites and networks. We are now able to connect and stay connected to friends, family, and colleagues who are miles away as long as they have access to the…
A mobile-friendly website is a website that is designed to display properly on mobile devices, phones and tablets.
If you have ever accessed web pages from a smart phone or tablet, you may have noticed that some websites are difficult to navigate, visually unappealing, and take a ridiculous amount of time to load on your device, while on your desktop or laptop computer they work just fine.
Just about everyone is on social media these days. The various social media platforms available each have their unique way of letting your contacts know what you’re up to. Some allow you to share content, others get you to post your current status in the span of a few characters, and then there’s Instagram. What…
The need for speed. Wordpress is the world’s number one content management system used to build and manage over 25% of all websites. And while Wordpress is an extremely powerful platform that is SEO “friendly”, some aspects of the platform can have detrimental effects on SEO. Website Speed Optimization – Making your website load faster is one of the best things you can do to improve its overall performance.