Google Analytics can be your best friend if you’re trying to get detailed statistics about your website’s traffic numbers and traffic sources. In fact, it’s the most popular analytics tool online. The basic service is free, but there is a fee for the premium version. For a majority of users, the basic version should be…
These days, there are so many ways to market one’s brand. The internet itself is a vastly growing community, and in recent years, Instagram has proven to be one of the most reliable apps that could be used for marketing. If you’re thinking of using Instagram to help you put the word out about your…
“Oh No… My business just got a scathing review on Google+ Local. Now everyone who does an internet search on my company will see this awful review. My business is ruined!” Many businesses go on a tirade such as this once they discover negative content about their companies online. However, if this ever happens to…
In business, the marketing “game plan” is always one of the critical keys to long-term success. When developing your game plan and marketing strategy for Facebook , don’t overlook these 5 important steps: 1.) When setting up a business page on Facebook, it is important to have a clear mission and vision. A lot of brands’ success stories came from these two objectives.…
Google My Business is Google’s new platform for creating, managing, and monitoring business listings. It is a good first step for companies that are just getting started on the web; but it has also become the main, one-stop-shop dashboard for businesses that previously used Google+ Local and Google Places for Business. If your brand claimed…
Email marketing is an effective form of online marketing, but there are secrets to doing it right. Creating an email message to use in an email marketing campaign is not very hard, but convincing people to open email marketing messages is, because online scammers also use email to spread their junk mail around the internet.…
Establishing Good Communication with Social Media Followers When it comes to social media marketing, establishing good communication between you and your followers is pertinent in driving your business forward in today’s competitive market. Depending on the type of business you run, there are different methods you can use to start conversations that will ultimately generate new…
Online Marketing, Digital Marketing, Internet Marketing – Confused? Every business owner feels overwhelmed at some point in time; especially when it comes to Online Marketing. This emotion can result in a number of negative consequences that can hinder success. This post will provide valuable insight into why becoming overwhelmed can ruin your online marketing efforts if…
If you want to make the maximum impact on the web, then it’s not enough to have a couple social media accounts and a blog. Rather, you need to make sure that there is a brand driving those social media accounts and behind that blog – something that ties all of your posts and all of your comments together under a single”umbrella” and something that people will feel is greater than the sum of its individual parts.
Email marketing is a way to leverage the power of email to reach your customers and promote your business.
One of the best ways to keep in contact with your customers, and keep them up to date on all of your specials and company news is by sending out a newsletter!