I’m going to start this article with a short story. It’s a sad story, and unfortunately, it’s something that I see more and more in established small businesses around the country. Last week I was contacted by a local business owner that found my company from a Google search. The gentleman said that he wanted…
Before you embark on a digital marketing journey, you need to know where you stand right now. Then you can build upon your strengths and fix your weaknesses.
Before you even attempt to generate new leads online, do your research to get specific details on your target audience. Who are they? What are they searching for online? How are they conducting these searches? This will help you create an effective keyword strategy to capture these leads.
If you are serious about being successful online no doubt Organic Search Engine Optimization (SEO) is a key component of your online marketing strategy. Below is an infographic that shows 7 SEO-related Facts that every business owner should know.
Every serious digital marketing strategy has an end goal in mind; decide on yours and make sure every action taken is contributing to that goal.
Understanding SEO and online lead generation for Lawyers, Attorneys and Law Firms Before we get started down this road, let’s make one thing perfectly clear; we are not picking on attorneys or law firms and we are certainly not singling out Chicago lawyers. The title of this article is merely a play on words to…
Google My Business is Google’s new local listing platform; replacing Google+ Local and Google Places. This new system makes it easier for local businesses and brands to update and manage their business information across Google Search, Google Maps, and Google+.
In order to remain top of mind with your audience, consumer engagement is key. To effectively engage your audience you need to communicate with them on a consistent basis – often enough so you’re not forgotten, but not so often that they become annoyed.
Did You Know That More Than 90% Of Consumers Search For LOCAL Companies Online?
So If Your Company Is Nowhere To Be Found When Your Local Prospects Search For Your Type Of Product Or Service…
No matter how you choose to communicate with your audience, connecting
with them at the RIGHT time using the RIGHT platform is key for optimal
performance and relationship building.