Digital marketing is a broad term that refers to various strategies and techniques deployed to reach customers via digital technologies. It includes a variety services and marketing tactics that use the Internet as its main promotional medium.
Digital marketing is often times used synonymously with the term “Internet Marketing”, but in actuality the processes differ in the fact that digital marketing is considered to be more targeted, measurable and interactive.
Internet marketing encompasses digital marketing services such as organic search engine optimization, local SEO, inbound marketing, social media, lead generation, content marketing and email marketing.
Effective online marketing is the result of strategic integration of multiple on-page and off-page strategies to enhance visibility, drive targeted traffic, engage website visitors and increase revenue. FrontPage Interactive is based in Chicago and specializes in Web Design & Development, Online Marketing, Inbound Marketing, Search Engine Optimization (SEO) and Content Marketing strategies.
Our experienced team of digital marketing professionals manages online marketing initiatives for clients across the country and in nearly all business verticals. The process begins with an online marketing discovery phase to better understand your business, your products and services, target market and conversion goals so we can develop a customized online marketing campaign for your organization.
Your website’s primary purpose may be to sell products or services, generate qualified leads and develop brand awareness or to serve as a marketing or recruiting tool for your organization.
But let’s face it, regardless of your site’s primary goal; if people can’t find it easily on Google, Yahoo or any other major search engine, you are not maximizing its potential or effectiveness.
If you’re looking for a better return on your Internet marketing investment, we can help.
Organic Search Engine Optimization improves search ranking, develops website authority and enhances your overall online presence so you can get found, engage prospects and acquire new customer leads. We employ a combination of on-site and off-site strategies and techniques that are customized based on the conversion goals of each individual client.
Once we are engaged in a recurring online marketing campaign, we work closely with your team members to keep you informed of the progress by deliver regularly scheduled task reports and analytics tracking. Based on the results, we will work to address any changes that may be required to maximize results.
The importance of Local SEO has grown significantly over the last several years with the sharp rise of internet connected smartphone usage. Local SEO focuses on providing search results that are relevant to Internet users based on their specific geographic location. If you search for ‘best divorce lawyer’ on on your desktop or tablet PC right now, Google would provide you with results that the most relevant and are geographically close to where you are located.
To address the local nature of today’s search engine results, business owners need to optimize their web presence and tailor search strategies by geographic location to enhance local exposure, drive targeted local traffic and maximize sales and lead generation.
Inbound marketing refers to marketing strategies that bring visitors in, rather than you having to go out to get the attention of a prospective client, customer or lead.
Inbound marketing earns the attention of consumers, makes your company stand out from the crowd, be easily found online and drives targeted traffic to your website by producing interesting, relevant content.
This is in direct contrast to outbound marketing, where marketers attempt to go “out” and find customers.
Content marketing is a marketing technique that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news articles, press releases, blog posts, videos, white papers, e-books, infographics, case studies, photos and more.
Web analytics is the collection, analysis and reporting of web data for purposes of understanding website usage and optimizing digital marketing strategies.
Web analytics is not just a tool for measuring website traffic but can be used as a tool for consumer, business and market research, to assess, evaluate and improve the effectiveness of a website, marketing campaign or to better understand a website visitor’s behavior, interests and priorities.
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“Working with Al and his team was great. We knew from the beginning that our website project would be an ambitious undertaking, but they were able to seamlessly walk us through the process from start to finish. The entire team is extremely knowledgeable, experienced and very creative. If you need a web design or online marketing agency for your business or specialty project, stop your search and call Al today!”
“FrontPage Interactive has been terrific. They were fast at developing our new web site. Although our site was published just a few months ago, we are already getting business from it. We are also already appearing on the first page of Google searches for some keywords. The results have happened faster than FrontPage said they would. I highly recommend FrontPage Interactive.”
“I was referred to FrontPage Interactive from a friend of mine who is the founding partner at a prominent downtown Chicago law firm. Their attention to detail, exceptional professionalism and level of expertise is second to none. If you want the best website design and marketing for your law practice, reach out to these guys – I highly recommend Al and his team.”
“If you need the best reach out to these guys!”
“Building my website with FrontPage Interactive was a pleasant experience. Al was responsive and helpful any time I had questions or needed support along the way. I have had several people mention how much better my website is than others in the same industry. Very professional and incredibly fast!”
“Since FrontPage Interactive designed, developed, launched and began marketing our new website, our phone has not stopped ringing! The new website ranks very well on Google for all of our targeted keywords and is now the primary source of new business leads for our company. It has been a pleasure working with Al and the FrontPage team – they have turned our website into a lead generating machine!”
“We initially got in touch with FrontPage Interactive to help build our new website for our multi-office dental practice because they came well recommended from another business associate and they are a well-respected Chicago-area business. During our meeting with Al, he explained the importance of proper web development and search engine marketing for local businesses like ours. We have experienced substantial growth in new patient inquiries and we couldn’t be happier!”
“Two years ago we were becoming disillusioned with FindLaw in its management of our website. FindLaw developed our website, but did very little in subsequent years to keep our website current and to ensure that the website reached as many prospective clients as possible. Two years ago, we were lucky enough to receive a recommendation from a friend in a downtown firm to contact FrontPage Interactive. She told us that they had developed their website and how they were constantly working to keep their site updated and relevant with the changing laws and times. Their firm receives an amazing number of contacts from the public.
We contacted Al and met with him to discuss what our needs and expectations were and what services his firm provides to their clients. FrontPage completely redeveloped and updated our website and constantly contacts us regarding new opportunities to improve our site and to increase our connections through organic search engine optimization and social media, something FindLaw never suggested. Our prospective client contacts have increased significantly. Our firm is very grateful to Al and FrontPage for their hard work in support of our needs.”
“We had used Google Pay-Per-Click for our internet marketing effort for years. We saw very minimal traffic at a very high cost. We engaged FrontPage Interactive to design our new website and work on our SEO program and the results have been nothing short of astounding. Our traffic has grown by leaps and bounds as has our business. I can’t recommend them highly enough, they are professional, thorough and they deliver results!”
“Al and his team at FrontPage Interactive helped me bring my businesses into the 21st century in terms of website design, SEO and understanding how important online exposure and search engine ranking is for my businesses. I view Al as a vital part of my management team. His expertise in matters of the Internet are second to none. I would encourage you have a dialogue with Al before selecting a partner to work with!”
“Having started a new consulting company I understood that prospective clients would want to see my web site. I built one by myself only to hear from colleagues it looked unprofessional. Upon a recommendation from a good friend, I found Al at FrontPage Interactive. He was great to work with and completely guided me through the process. Now my site is bringing me business without having to even network.”
“Having worked with Al and the FrontPage Interactive team for the past few years I can say unequivocally that their internet knowledge, development skill set and SEO expertise has dramatically improved my website traffic and client conversion ratio. They provided me will full website development, deployment and ongoing on-page and off-page optimization. They have been spot on with their work product and support efforts, I highly recommend Al and his team!”
