There’s one big problem with a huge amount of the content on the web right now…it’s not very interesting. Unfortunately, a huge proportion of the social media posts, blog posts, articles and even videos that are on the web are simply boring. They tell us generic things we already know, they do it in a style that’s not engaging and they have dull, descriptive titles.
As the most important photo-sharing platform in the online world, getting the right angles, and making your photos look professional and eye-catching can really be tricky. However, there is a certain trick that most Instagram users use to make sure their feed is filled with photos that will certainly make people hit like! This is…
Touted as one of the most popular social media platforms today, Facebook has its own unique advantages and benefits. Apart from personally connecting with the members of the family and friends, it can also be used for advertising and promoting a business. Marketing strategies play a vital role in the success and growth of a…
You are probably aware that email marketing is not only a lucrative business but a venture that is marred with its ups and downs. Statistics show that there are approximately 2.5billion email users all over the world. Marketers with apt business skills know that this presents both a challenge and an opportunity. The challenge is…
Google AdWords is an advertising platform that positions ad copy at the top, bottom, or next to, the organic search results for a given search engine query. The placement and choice of the ads is dependent in part on a proprietary calculation of the relevance of the search string to the ad copy. Running a…
Negative customer reviews are the best thing that’s ever happened to your company. You might be saying to yourself: “What are you talking about? Negative customer reviews are terrible! They drive customers away, and they can often be disparaging of all the hard work I’ve put into my business.” All those things are true: Negative…
If you want to be heard online then you also need to be trusted and you need to look professional. Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and then just ignore them. After all, we’re bombarded with messages all the time and a lot of them are low quality from dodgy sources. Why would we wake up and pay attention to one over another?
Google Search Console, formerly known as Google Webmaster Tools, is a free service offered by Google for website owners. Website owners can add their sites to this platform to get regular updates on important information such as indexing status, search queries, and search appearance. There are also tips included inside the interface on how to…
In an increasingly fast-paced and liberated world, many rules of etiquette are being forgotten and discarded. The 21st century simply does away with a lot of the formalities that used to be de rigeur in much earlier times. Still, there are some rules of basic courtesy that apply today. Even social media platforms like Instagram…
“Would definitely go here again. The food was AMAZING!” “I HIGHLY recommend (your business name here)!” If you own a business, this is what you want to see showing up on review sites regarding your products and services. If you’re suffering from a negative reputation online, the best thing you can do to counteract that…