Facebook is probably one of the biggest innovations in the web over the past decade. It is indeed the largest social media site with over a billion users all around the globe. With a very large number of users who log in on a daily basis, most brands take advantage of this site to expose and…
Email marketing is one of the best marketing channels that you can use in your online marketing strategy. One of the biggest misunderstandings is that we assume because we are accessing email all day long (from our desktops, laptops, smartphones, and tablets) this makes us professional email marketers.
All marketers make mistakes from time to time, the question is… are you a victim of any of these common mistakes in email marketing?
Video marketing is the strategy of using video to promote your business online. These videos can be daily blog posts, web commercials, or any other type of video you put on the internet that promotes your business!
Why is video marketing a great tool for business owners?
There’s one big problem with a huge amount of the content on the web right now…it’s not very interesting. Unfortunately, a huge proportion of the social media posts, blog posts, articles and even videos that are on the web are simply boring. They tell us generic things we already know, they do it in a style that’s not engaging and they have dull, descriptive titles.
As the most important photo-sharing platform in the online world, getting the right angles, and making your photos look professional and eye-catching can really be tricky. However, there is a certain trick that most Instagram users use to make sure their feed is filled with photos that will certainly make people hit like! This is…
Touted as one of the most popular social media platforms today, Facebook has its own unique advantages and benefits. Apart from personally connecting with the members of the family and friends, it can also be used for advertising and promoting a business. Marketing strategies play a vital role in the success and growth of a…
You are probably aware that email marketing is not only a lucrative business but a venture that is marred with its ups and downs. Statistics show that there are approximately 2.5billion email users all over the world. Marketers with apt business skills know that this presents both a challenge and an opportunity. The challenge is…
Google AdWords is an advertising platform that positions ad copy at the top, bottom, or next to, the organic search results for a given search engine query. The placement and choice of the ads is dependent in part on a proprietary calculation of the relevance of the search string to the ad copy. Running a…
Negative customer reviews are the best thing that’s ever happened to your company. You might be saying to yourself: “What are you talking about? Negative customer reviews are terrible! They drive customers away, and they can often be disparaging of all the hard work I’ve put into my business.” All those things are true: Negative…
If you want to be heard online then you also need to be trusted and you need to look professional. Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and then just ignore them. After all, we’re bombarded with messages all the time and a lot of them are low quality from dodgy sources. Why would we wake up and pay attention to one over another?