The Forgotten Power of Online Communities
Back in the early days of the internet, forums and ‘message boards’ were all the rage. These were pages on websites where people could log in and post messages relating to the subject of the site and this way they could discuss their favorite topics, get advice and maybe even make friends.
The potential for marketing here was obvious too – find the right forum and you’ve basically found a spot where all of your potential audience are hanging out in one place!