Digital ads can drive plenty of traffic, but if they aren’t converting, that traffic turns into wasted spend. Many businesses come to us with the same story: “We’re getting clicks, but no leads.”
Our Chicago-based digital marketing agency has worked with clients across local, regional, and national levels who faced this exact issue. The good news? It’s fixable.
Here’s how one client tried every lead generation method they could find—and how we helped turn things around.
What the Client Tried (That Didn’t Work)
This particular client was spending thousands on paid ads across Google and Facebook. Their ad copy looked great on paper. Their headlines were catchy. And yes—the clicks were there.
But their phone wasn’t ringing. Their inbox stayed quiet. And their pipeline? Bone dry.
Here’s what they had tried before coming to us:
- Generic landing pages that lacked direction or purpose
- No clear call-to-action (CTA)—visitors weren’t sure what to do next
- Poor tracking setup—no way to measure which ads brought in quality traffic
- No local targeting, despite being a location-based service
- Zero integration with follow-up channels like email or retargeting
Our Digital Marketing Approach That Made the Difference
After a full audit of their digital ad campaigns and website, we got to work. Here’s how we helped them shift from clicks with no action to qualified leads that turned into customers.
1. Business Consulting Comes First
Before touching their campaigns, we dove into their business model. What were they offering? Who was their ideal customer? What was the average lead worth?
We don’t just run ads. We consult with you to understand your sales cycle and goals—because clicks only matter if they lead somewhere meaningful.
2. Rebuilding the Funnel With Local SEO and Inbound Marketing
Their digital ads were sending visitors to a generic homepage. We built high-converting landing pages tailored to specific services and locations.
We also layered in inbound marketing strategies—like gated content and local SEO optimization—to guide users from interest to action.
3. Better Ad Targeting and Segmentation
We segmented their ad campaigns by service and region. That way, someone in Chicago searching for their service saw a completely different message than someone in another city.
More relevant ads mean more engaged visitors—and that leads to conversions.
4. Tracking and Analytics Setup
We installed proper tracking to identify where each lead came from, what actions they took on-site, and how long they stayed.
This helped us fine-tune their spend and put the budget behind what worked.
5. Follow-Up Strategy Using Email and Retargeting
A single click isn’t always enough. That’s why we added retargeting ads and automated email sequences for visitors who didn’t convert right away.
This kept their brand in front of warm leads, resulting in a major lift in conversion rates.
Results That Speak for Themselves
In less than 90 days, this client went from:
- 0 measurable conversions
- $2,500/month in wasted ad spend
- No visibility into what was working
To:
- 42 tracked leads per month
- 2.6x return on ad spend
- Clear insights into ad performance and next steps
Our Services: Helping Your Business Grow Online
As a Chicago-based digital marketing agency, we specialize in helping businesses like yours thrive in an increasingly competitive digital world. Our comprehensive services help local, regional, and national businesses grow their online presence and achieve measurable results.
Interactive Digital Marketing Services for Your Business
At the core of our services is Frontpage Interactive, a combination of digital marketing strategies that help you engage customers across every touchpoint. We offer tailored solutions to ensure your brand stands out in search, social, and beyond.
Our services include:
- Organic Search Engine Optimization
- Local Search Engine Optimization
- Inbound Marketing
- Social Media Management
- Reputation Management
- Web Design & Development
- Web Analytics & Tracking
We offer a proven approach to help you build a comprehensive strategy, tailored to your specific needs.
Final Thoughts
Clicks without conversions aren’t just frustrating—they’re expensive. If your business is stuck in a cycle of high traffic and low results, it’s not the platform that’s failing. It’s the strategy behind it.
Our agency helps businesses across Chicago and beyond turn ineffective campaigns into real, trackable results. We don’t just run ads—we build systems that attract the right audience, guide them through a clear path, and help convert interest into action.
If you’re ready to stop guessing and start growing, we’re here to help. Let’s talk.
Let’s Get Your Digital Ads Working for You
Ready to stop wasting clicks and start converting leads?
Get in touch with Frontpage Interactive today to schedule a consultation. We’ll help you rethink your strategy and drive the results your business deserves.
👉 [Request Your Free Strategy Call Now]
Frequently Asked Questions
- Why am I getting clicks but no leads from my digital ads?
This usually happens when the landing page, messaging, or targeting isn’t aligned with what users want. Without a clear funnel, visitors leave without taking action. - Can you help if I already have an in-house marketing team?
Yes. We often work alongside internal teams to fine-tune ad strategy, improve tracking, and provide expert support on SEO, content, and paid media. - How quickly will I see results after working with your agency?
Most clients see measurable improvements within 60–90 days. Timelines vary depending on your industry, current setup, and goals. - Do you only work with businesses in Chicago?
No. While we’re based in Chicago, we work with clients across the U.S., including regional and national brands.
5. What’s included in the initial consultation?
We’ll review your current digital marketing setup, identify gaps in your lead generation funnel, and provide clear recommendations—no strings attached
