When you make a major investment in your business website, it’s important to see results and understand which marketing strategies are working and which require focus and improvement. On the Internet, your website’s effectiveness and traffic are measured through analytics.
Website analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing website usage.
Website analytics is not just a tool for measuring website traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.
Website analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Each of our websites integrates the world’s most popular web analytics tool, Google Analytics, which allows you to track how many visitors you have, which pages they visit, how long they are on each page, which type of device they are using, where they came from, which area of your website they left from and much more. Understanding your website analytics will allow you to make informed decisions about which pages to emphasize on your website because you’ll know exactly what customers are reading and where they’re spending the most time.
Website analytics plays an important role in your online marketing success. It provides detailed information that makes it possible for you to understand the behaviors and interests of your site visitors.
Analyzing website user data and behavior allows you to better understand your visitors activities and lead sources and allows for incremental strategic adjustments to enhance conversion and lead generation.
“Working with Al and his team was great. We knew from the beginning that our website project would be an ambitious undertaking, but they were able to seamlessly walk us through the process from start to finish. The entire team is extremely knowledgeable, experienced and very creative. If you need a web design or online marketing agency for your business or specialty project, stop your search and call Al today!”
“FrontPage Interactive has been terrific. They were fast at developing our new web site. Although our site was published just a few months ago, we are already getting business from it. We are also already appearing on the first page of Google searches for some keywords. The results have happened faster than FrontPage said they would. I highly recommend FrontPage Interactive.”
“I was referred to FrontPage Interactive from a friend of mine who is the founding partner at a prominent downtown Chicago law firm. Their attention to detail, exceptional professionalism and level of expertise is second to none. If you want the best website design and marketing for your law practice, reach out to these guys – I highly recommend Al and his team.”
“If you need the best reach out to these guys!”
“Building my website with FrontPage Interactive was a pleasant experience. Al was responsive and helpful any time I had questions or needed support along the way. I have had several people mention how much better my website is than others in the same industry. Very professional and incredibly fast!”
“Since FrontPage Interactive designed, developed, launched and began marketing our new website, our phone has not stopped ringing! The new website ranks very well on Google for all of our targeted keywords and is now the primary source of new business leads for our company. It has been a pleasure working with Al and the FrontPage team – they have turned our website into a lead generating machine!”
“We initially got in touch with FrontPage Interactive to help build our new website for our multi-office dental practice because they came well recommended from another business associate and they are a well-respected Chicago-area business. During our meeting with Al, he explained the importance of proper web development and search engine marketing for local businesses like ours. We have experienced substantial growth in new patient inquiries and we couldn’t be happier!”
“Two years ago we were becoming disillusioned with FindLaw in its management of our website. FindLaw developed our website, but did very little in subsequent years to keep our website current and to ensure that the website reached as many prospective clients as possible. Two years ago, we were lucky enough to receive a recommendation from a friend in a downtown firm to contact FrontPage Interactive. She told us that they had developed their website and how they were constantly working to keep their site updated and relevant with the changing laws and times. Their firm receives an amazing number of contacts from the public.
We contacted Al and met with him to discuss what our needs and expectations were and what services his firm provides to their clients. FrontPage completely redeveloped and updated our website and constantly contacts us regarding new opportunities to improve our site and to increase our connections through organic search engine optimization and social media, something FindLaw never suggested. Our prospective client contacts have increased significantly. Our firm is very grateful to Al and FrontPage for their hard work in support of our needs.”
“We had used Google Pay-Per-Click for our internet marketing effort for years. We saw very minimal traffic at a very high cost. We engaged FrontPage Interactive to design our new website and work on our SEO program and the results have been nothing short of astounding. Our traffic has grown by leaps and bounds as has our business. I can’t recommend them highly enough, they are professional, thorough and they deliver results!”
“Al and his team at FrontPage Interactive helped me bring my businesses into the 21st century in terms of website design, SEO and understanding how important online exposure and search engine ranking is for my businesses. I view Al as a vital part of my management team. His expertise in matters of the Internet are second to none. I would encourage you have a dialogue with Al before selecting a partner to work with!”
“Having started a new consulting company I understood that prospective clients would want to see my web site. I built one by myself only to hear from colleagues it looked unprofessional. Upon a recommendation from a good friend, I found Al at FrontPage Interactive. He was great to work with and completely guided me through the process. Now my site is bringing me business without having to even network.”
“Having worked with Al and the FrontPage Interactive team for the past few years I can say unequivocally that their internet knowledge, development skill set and SEO expertise has dramatically improved my website traffic and client conversion ratio. They provided me will full website development, deployment and ongoing on-page and off-page optimization. They have been spot on with their work product and support efforts, I highly recommend Al and his team!”
