You might be asking yourself – What’s so different about developing a medical, dental or healthcare related website?
Web development for doctors, dentists, medical/dental practices and healthcare organizations takes a great deal of strategic planning. In many cases, healthcare providers require an expanded web presence that targets a variety of prospective clients (patients) along with providing extensive information for their online visitors and patients.
Local, regional and national healthcare providers must realize that a growing number of consumers are turning to the Internet as their trusted source for healthcare information. The digital world satisfies the speed and immediacy consumers seek when looking for answers regarding a medical condition, services offered or a personal experience with a physician, dentist or hospice provider. Satisfying these requirements takes a focused effort on differentiation, online perception, search engine positioning, reputation management and brand awareness through strategic online marketing.
To maximize your online exposure, enhance your online lead generation and improve patient retention, you don’t need a “web design company”. You need a partner that understands the complexity of the healthcare industry and will work with you to create an online presence that encourages new patient engagement and retains existing patients through dynamic content integration.
The best medical, dental and healthcare websites focus on a target audience, contain compelling content, include strong calls to action and, often times, provide extensive information and support for multiple office locations. Doctors, dentists and healthcare organizations need a powerful web presence that addresses the concerns of new and existing patients, while delivering valuable information in a way that instills confidence, presents your company as the “expert in your field” and drives visitors to take action.
Unlike many online “mega-providers” and “website factories”, we don’t believe in a “one size fits all” approach to website design which means we the take time to learn about your healthcare organization or medical/dental practice. We get to know your history, professional staff, services offered, geographic locations served, types of patients you target and, maybe most importantly, what your plans and aspirations are for future growth. It’s not until we understand the inner workings of your organization that we get to work building a website that is perfectly reflective of your healthcare practice along with developing a strategic online marketing plan that will help you succeed online.