You might be asking yourself – What’s so different about developing a website for a franchise organization?
Web development for franchise organizations takes a great deal of strategic planning. In most cases, franchises require an expanded web presence that targets a variety of prospects. Many of the options for franchise website design include main company websites for the franchise organization, franchise sales and marketing websites, websites for franchise owners (franchisee websites) and franchisee micro sites.
The best franchise business websites focus on a target audience, contain compelling content, include strong calls to action and, often times, provide information and support for multiple franchisee locations. Franchise businesses need a powerful web presence that addresses the concerns of customers, prospects and franchisees, while delivering valuable information in a way that instills confidence, presents your company as the “expert in your field” and drives visitors to take action.
Unlike many online “mega-providers” and “website factories”, we don’t believe in a “one size fits all” approach to website design which means we the take time to learn about your franchise business. We get to know your company history, your vision, products and services provided, geographic locations served, types of clients you target and, maybe most importantly, what your plans and aspirations are for future growth. It’s not until we understand the inner workings of your franchise organization that we get to work building a website that is perfectly reflective of your franchise along with developing a strategic online marketing plan that will help you, and your franchisees, succeed online.