Measuring Performance with Analytics

Website Analytics – Detailed data reporting that allows you to track your website’s key performance indicators

When you make a major investment in your business website, it’s important to see results and understand which marketing strategies are working and which require focus and improvement. On the Internet, your website’s effectiveness and traffic are measured through analytics.

Analytics Graph


Website analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing website usage.

Website analytics is not just a tool for measuring website traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Web Analytics and TrackingWebsite analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

Each of our websites integrates the world’s most popular web analytics tool, Google Analytics, which allows you to track how many visitors you have, which pages they visit, how long they are on each page, which type of device they are using, where they came from, which area of your website they left from and much more. Understanding your website analytics will allow you to make informed decisions about which pages to emphasize on your website because you’ll know exactly what customers are reading and where they’re spending the most time.

Measure your website’s performance with actual visitor data

Website analytics plays an important role in your online marketing success. It provides detailed information that makes it possible for you to understand the behaviors and interests of your site visitors.

  • Key visitor information to make your website more user-friendly
  • Key insights to improve the experience of your online visitors
  • Improved site performance with better understanding of visitor activity
  • Information about the traffic patterns for your website, number of unique visitors, target audience location, length of visit, most viewed pages and more.

Analyzing website user data and behavior allows you to better understand your visitors activities and lead sources and allows for incremental strategic adjustments to enhance conversion and lead generation.

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