For years, people have flocked to Facebook to market their products and services. Businesses and entrepreneurs are also leveraging social networks like Twitter, Instagram, Pinterest and others to promote offers and build their brand. In all of this chaos, LinkedIn has been, surprisingly, overlooked for the most part. This is rather odd, because LinkedIn, contrary to popular belief, is probably the most profitable social network any business owner, entrepreneur or organization can market on, especially if you know what you’re doing.
You can make an absolute fortune using LinkedIn; it’s that simple. LinkedIn is a relatively untapped resource for targeted traffic and if you have some basic knowledge and understanding of how LinkedIn functions, you have the potential to reap tremendous benefits
With LinkedIn, you can easily drive traffic to any type of product, service or offer you’re promoting, just as you would with any standard paid advertising or pay-per-click campaign.
LinkedIn marketing has the potential of delivering the same direct response results that you would generate with a paid campaign, but with free traffic instead… meaning there’s no need to account for advertising expenses, because there simply aren’t any.
LinkedIn Marketing is not just about traffic. If you’re running a business, you can find customers and clients directly from LinkedIn simply by networking. You can also find new employees or third party service providers your company might need.
More importantly than perhaps any of that, is the fact that you can use LinkedIn to effectively brand your business, brand yourself, build awareness and support for your company all while identifying yourself as the expert in your field.
Every business needs to take the time to build brand awareness, and LinkedIn is a powerful tool for doing just that.