Instagram is a social network that revolves around pictures. At its most basic level, Instagram is an image sharing site but unlike something like Imgur the pictures tend to be a little more personal. This is definitely not where you would upload an image to share with a client, customer or prospect.
Instead, Instagram is about telling your story or finding beautiful moments in the every day. It’s about being personal and it’s about keeping people up-to-date with your activities.
When developing your online social media marketing strategy, it can be all too easy to forget about Instagram.
When compared with Facebook, Instagram has relatively few users and it’s not immediately clear how it can be monetized and used to your advantage. Since there’s no content in an image and people don’t want pictures in their Instagram feed telling them to ‘buy now’ or sign up to their mailing list…creating an Instagram marketing strategy can seem daunting.
So with all that in mind, why would you invest a lot of time or money into the platform?
Well there are actually several good reasons to consider Instagram. When used correctly, Instagram can be a fantastic way to promote products and services, to increase your brand’s visibility and to position yourself as a hip and artistic organization.