MULTI-SPECIALTY DENTAL PRACTICE

DEN-CARE SMILE CENTER

PROJECT HIGHLIGHTS

RESPONSIVE WEBSITE DESIGN

SEARCH ENGINE OPTIMIZATION

LOCAL SEARCH MARKETING

CONTENT MARKETING & SYNDICATION

THE CHALLENGE

For over 40 years Den-Care Smile Center has been providing affordable dental care services to residents of Lake, Cook and McHenry Counties in Illinois.

Prior to working with FrontPage Interactive, the company relied solely on word-of-mouth referrals and yellow page ads to drive new patient inquiries. Both of these method proved to be less than acceptable long-term. In recent years their dental practice had struggled to attract new patients and their business was suffering. In an effort to enhance their local exposure, they tried a variety of offline marketing tactics, including post card mailings, print ads and radio commercials. The results were less than acceptable and the costs were unsustainable.

They needed a proven strategy to drive targeted website traffic and improve new patient inquiries, while also providing a measurable return on their marketing investment. In order to accomplish their goals they needed an experienced marketing partner that would improve their search engine rankings, elevate their local prominence and enhance financial growth.

THE SOLUTION

Den-Care Smile Center is a well established, multi-office dental practice specializing in General and Cosmetic dentistry procedures, as well as orthodontic treatment with braces in the highly competitive Chicago market.

Den-Care Smile Center approached FrontPage Interactive to develop a comprehensive online marketing plan that would allow them to dominate their local marketplace. Since the launch of their new website, the client has experienced dramatic increases in site traffic, substantial increase in online appointment requests and top organic search engine ranking for their geo-targeted keywords and phrases.

PROJECT REQUIREMENTS

Responsive Website Development, Search Engine Optimization, Local Search Marketing, Content Management, Software Integration, Consulting Services, Graphic Design, Copywriting, Content Optimization, Video Production, Video SEO, Website Maintenance, Content Marketing & Syndication, Website Hosting

FrontPage Interactive was able to offer everything Den-Care Smile Center needed under one roof.